Clean Pal is an online eco-friendly product store that utilises Instagram as the main marketing platform. From the standard 1:1 post to the 9:16 Reels, Clean Pal gives off a half-modern-half-90s vibe through bold text and chromatic aberration filtered images. For the project, I created templates that are easy to reuse for a fast-paced social sharing experience, whilst customising motion graphics for the diversity of content types.